The Resistance-Destroying Secret
of Bar Harbor Lobster-Catchers…

That Almost Compels People
to Buy Your Products and Services

    From: Gil-Ad Schwartz,

    Direct Marketing Consultant

    Re: You

Let me tell you a story about copywriting and persuasion:

Every morning, the professional lobster-catchers of Bar Harbor, Maine, haul ashore hundreds upon hundreds of succulent lobsters. Locals and tourists practically flock to get their hands on some of that world-famous catch.

Now, as you may know, cooking a lobster involves throwing it, live, into a pot of boiling water. And as you can probably imagine…

The lobsters don't exactly hop in voluntarily.

They know they're in danger. And they'll squirm, and snap, and do everything they can to get away.

But the lobster-catchers are prepared.

Instead of scrabbling to wrestle the lobster into the pot, all they do is gently stroke the lobster's back… and the lobster will… almost "magically"… go limp. (They say that the lobster has been "hypnotized".)

Why does this happen? It's the lobster's defense mechanism… an automatic reaction… hardwired through years of evolution.

The lobster is paralyzed… and the lobster-catchers can simply throw it into the pot.

They make it look easy.

Sometimes, the tourists who see the lobster-catchers effortlessly handling their catch think to themselves:

"That doesn't look hard. I bet I could do it, too."

And they ask to have a try.

The only problem is… the tourists don't know of the "hypnotizing trick" that makes the lobsters go limp. And, as a result, they struggle with the angry, snapping lobster as they try to get a grip on it to maneuver it into the boiling water.

It's exhausting… and embarrassing.

Compare that to the elegant work of the professional lobster-catchers… who don't try to "brute-force" the lobster into complying.

Instead, all the lobster-catchers do is…

Tap into how the lobster already reacts…

And use it to their advantage.

Knowing exactly what to do to get a particular reaction is the reason why they can get the job done easily – and effectively.

And that's why the tourists always struggle… and, even then, end up with a less-than-impressive result.

You Too Can Have the Hidden Advantage

One of the great things about having your own business is making money.

Unfortunately, for most entrepreneurs, this often involves selling your products… which, as you probably know, most people find exceptionally difficult.

Even though selling isn't an ability that comes naturally to many, you're probably aware that…

The power to sell is directly linked to how much money you make…

…Which means that it may just be one of the most important areas of your whole business.

But the fact remains: selling can sometimes be hard. And most marketers tend to agree that selling in a letter or advertisement… where you can't see your prospect and adapt to his reactions… is even harder.

That's probably why copywriting – selling in print – is often described as…

"The hardest skill in the world".

Successful copywriters who study their crafts extensively know just how much effort goes into well-written sales copy, and they also know how that same copy can take a struggling business and instantly turn it around. It's incredible to see the money start rolling in when a good copywriter works his magic.

The first time you hire a professional copywriter, you might surprise yourself.

Sometimes the right sales message can make all the difference. You may have heard the success stories about professionally-written copy resulting in more sales and more profit for smart business owners.

That's because most serious entrepreneurs and marketers who "make it" understand the colossal value that a copywriter brings to the table, and knowing this might cause you to think about the opportunities in your business.

You probably already know that you're capable of doing better…
and now you're becoming aware of how to get there.

Perhaps the biggest obstacle I've encountered with people who want to take that next step is the irrational thought that hiring a copywriter isn't "for them"… as if they need to first become successful at selling and only then hire a copywriter.

It's lucky that a select few of these people quickly see sense, and this makes me wonder if you too realize that the decision to invest in your business's future could be the start of your long-lasting success.

If it's more sales and profit that you want, it's clear that there's no better way to achieve this than to consistently convert more prospects into customers who'll spend money with you again and again…

Even if you're not a "big name" in your niche yet.

The accompanying money, respect and opportunities usually more than make up for the investment required. In the right hands, a powerful sales message and marketing strategy can cause you to quickly shatter the barriers that separate you from the success you deserve.

Because trust is so crucial when dealing with these important matters, I'd like to offer you a free consultation so we can see how better sales material could best help you.

As you continue to read this letter, you might begin to imagine what difference a skilled copywriter could make to your bottom line, and you may also have some questions for me – please write them down in the form at the bottom of the page.

After you read more about what we'll discuss in your consultation, I'd like you to fill in my contact form so I can get back to you to schedule a time to chat.

Obviously, there's no obligation on your part at all… and, if you like, we can just talk about your project so that you too can benefit from my insights and advice.

Here are some of psychological techniques and principles that I use in my sales copy to make it as persuasive and compelling as it can possibly be:

• How to show that your product is a “magic bullet”… without appearing hypey or unbelievable. You've probably noticed that I don't really subscribe to the “carnival-hawker school of copywriting”… which basically consists of smothering the copy with hot-air superlatives and exclamation marks.
  
  Instead, I take a conversational, low-key approach, which emphasizes the key benefits in a way that's emotional engaging… without chiming in your prospects' ears.

• The Ancient Secret of the Thai Fisherman: A concept that makes a “ho-hum” advertisement infinitely more compelling… and… it’s easy and fun for us to work with. With this concept in mind, I can turn nearly any set of boring features into irresistible “sales hooks” that will have your prospects salivating over what you’re offering them.

• A sneaky technique used in infomercials to establish instant authority and credibility… and… makes the pitch seem like a friendly recommendation rather than a hard sell. This technique relies on a combination of societal condition and the subconscious decision-making process… which means that it works even when your prospects know what we're doing.

• Better than making a direct sales pitch: how a slight shift in business model will naturally position you in the prospect’s mind as the obvious answer to their problems… in a way that makes them seek you out to buy your stuff.

• A simple method, taught to me by a professional hypnotist, that makes people instantly and uncontrollably like you… trust you… and look up to you. It’s so simple that anyone can do this successfully – even through written advertisements when your prospect is hundreds of miles away. (Professional pick-up artists exploit this information to make the girls they approach quickly feel like they’ve known each other for years).

It's really possible.

Sociologists have now identified six stages of relationship-building… from casual acquaintance all the way to intimacy (like the relationship between best friends). And, using this one technique, it's possible to reverse-engineer the process and quickly get complete strangers to feel like they've known you forever.

OK, onwards to more stuff:

• The mind-control manifesto developed by the Roman Catholic Church in 590AD based on the works of a 4^th Century monk... It’s been used for centuries to expand the Church’s political influence and dictate the behavior of its followers… and its effects are so profound because it so accurately reflects human nature in its rawest, most primitive form.

• A “magic word”, discovered by a Harvard behavioral scientist, that automatically puts people in a position where they’re much more likely to do whatever you ask them to.

• What virtually all people are desperately starving for… and will do almost anything to get… understand how to correctly channel this single desire and you will be able to sell anything to nearly anybody… (incidentally, this desire is also the number one reason why people have affairs… and no, it’s got nothing to do with sex).

• “Do you support public safety”? The persuasion technique – adapted from the brainwashing regime of Chinese-run Prisoner-of-War camps – that psychologically compels people to take whatever action you want… even if it makes no sense for them to do so.

• A simple, two-minute exercise that virtually forces the brain to effortlessly... and automatically… come up with an almost endless number of benefits for any product feature. Like many copywriters, I used to struggle with the critical distinction between features… and benefits (which get people to actually buy stuff)… until I discovered this three-word technique that makes the whole process negligibly easy.

• The “Cult Persuasion Triad” – three mechanisms used by religious sects to indoctrinate new members into their way of thinking… it really works because all three mechanisms address basic human needs that go unfilled in modern life… and you can easily apply them to bullets, hooks and even entire ads.
  
  People often tell me that my bullets (like the one you're reading now) are especially impressive… and a big part of the reason why is that I use this principle with nearly every single bullet I write.

• All cotton has to grow somewhere – behind this simple statement lies my "when-all-else-fails" strategy to come up with a powerful sales hook. Sometimes features… or entire products… can just be so dry and boring that most people can't find any compelling way to present them. In those cases, I apply "the cotton secret"… and it finds me a juicy hook every single time. (Advertising legend Claude Hopkins used a similar technique in the early 20^th Century.)

Those are just a few examples of my arsenal of "trade secrets" – secrets that I normally share only with my paid clients. And I'd like to share them with you, too.

Here's what you need to do now:

Fill in your name and e-mail address in the form below. Hit "Send".

I'll get in touch with you by e-mail as soon as I get the notification, and we can schedule a time to talk all about your marketing and your project. After we've had this chat, we can see if we're a good fit for each other.

I very much look forward to discussing your marketing with you.

Sincerely,

Gil-Ad