Gil-Ad Schwartz - Advertising Training and Consulting

Small Business Owners:

“If your ads aren’t getting you
the results you deserve,
I may be able to help you.”

“Here’s how...”

My name is Gil-Ad Schwartz, and I’ll get straight to the point.

Here’s what I can do for you:

I can help take your marketing and bring it to a point where...

You never have to hard-sell or chase down leads. That’s because new leads are the ones coming to you.
The leads are highly qualified. They’ve come to you because they want to do business with you. This means no more begging and cajoling... and no more rejection.
Dry spells vanish because your ads bring in new prospects with reassuring consistency. In fact, you can often predict ahead of time how much new business you’ll get whenever you run an ad.
Prospects see you as an expert -- a trusted advisor rather than just another pushy salesman. For this reason, they may pick you over the competition time and again.
And... for perhaps the first time... you see a measurable difference in your bottom line. And you know for a fact that the increase in revenue is thanks to your new ads.

How can I make these promises? Let me explain.

I have four core beliefs about business, marketing and advertising. These beliefs form the basis of everything I do and teach.

I believe that advertising has a purpose. That purpose is to make sales and bring in prospects. It’s not something you do just to show off or “get your name out.” Good ads should produce real results.
I believe that advertising is all about persuasion. That’s because good ads persuade prospects to spend money. This means we need to focus more on psychology and less on what “looks good.”
I believe that the correct way to persuade people is highly ethical. It’s 100% non sleazy – it’s open and honest. This approach gets the best results because it’s a breath of fresh air to jaded prospects.
I believe that a strong economy is based on the success of small businesses. Like legs on a table, stability comes from many short legs. If all the weight is put instead on a few tall legs, the table might fall over. For this reason, small businesses deserve to profit.

Everything I’ll show you rests on these four pillars. The emphasis here is on advertising that’s simple and functional. The way I see it, an advertisement can have one of two purposes only:

To sell your product.
To advance the sale in some way, e.g. by persuading the prospect to make contact with you... so that you can then sell your product.

There is no other purpose. If it doesn’t serve one of these two functions, it’s not a good ad. Especially if you’re a small business and you don’t have a bottomless well of money to burn.

You must produce ads that sell.
My goal is to show you how.

This isn’t the place for the creative, the glamorous and the avant-garde. What you’ll find here is all based on common-sense... on simple salesmanship... and on human psychology.

And because human nature is unchanging, these principles work. They work with any product. They work in any economy. And they work consistently -- like clockwork -- which gives you near complete control over the results of your ads.

However:

My material isn’t suitable for everyone. For quite a few reasons. To help you make a quick assessment of whether or not I’m a good fit for your business, I’ve set out three basic qualifications for you.

Qualification #1:
You must sell your product or service
directly to the end-user.

Here’s what I mean:

If you sell to consumers, then you qualify.

If you sell to other businesses, that’s fine too -- as long as your clients are the ones who actually use your products.

What’s not ideal is if you sell a commodity to a wholesaler or a retailer. I.e. your clients take your product and simply sell it onwards. If that’s the case, I might not be the best person to turn to. Why?

Because I base much of my advertising technique on emotional benefits and persuasion psychology. So when your clients see your product as just a commodity... numbers on a spreadsheet... there’s a limit to how much I can help. You’re probably better off looking for someone who specializes in that particular area.

Qualification #2:
You must be willing to try new things
and take small entrepreneurial risks.

Most of what I’ll show you goes against conventional wisdom. Some of it’s counter-intuitive, which means you need to be open to new ideas. And you need to know that, realistically, sometimes my advice won’t work on the very first try -- because nobody wins 100% of the time.

Now: I’m very not saying that the process is risky. Quite the opposite, in fact. In the grand scheme of things, what I’ll show you might just be the safest and most predictable form of advertising.

All I’m saying is this:

I’m not offering magic bullets here. There may be setbacks. You must be willing to accept them as part of the price of success. You can’t quit at the first sight of blood. And you must have the strength to step out into the unknown.

If you want my help, that’s what it’s going to take.

Qualification #3:
You must be willing to invest
in your advertising assets.

Advertising costs money. It doesn’t have to be a lot -- but it always costs some. Even so-called free marketing resources cost time... labor... and effort. And so you need money.

More to the point: my products and services are far from cheap. To justify my fees, you’ll have to fully appreciate the value of good marketing as a long-term investment. Not as an expense, but as an asset -- an asset that brings you consistent, ever-growing profits... year on year... in almost any market and almost any economy.

Do you meet these qualifications?

If you do -- and you’d like to find out more -- then here’s a list of the products and services I currently have available:

Madvertising - $17.95 from Amazon

My book. Madvertising: How to Avoid the Hidden Dangers of General and Brand Advertising And Put Your Ads to Work in a Way That Attracts High-Quality Prospects.

It’s an extremely affordable introduction to the principles of salesmanship and direct response advertising.

This book will show you:

Why most ads lose money.
How apply the 10 principles of salesmanship to make sure your ads succeed where others fail.

To find out more, visit the Madvertising website (http://madvertising-book.com). There, you’ll find:

Full-chapter excerpts.
Over a dozen free mini-tutorials on marketing and advertising.
Reviews of the book.
An “About the Author” section that will answer the question: who am I and why should you listen to me anyway?
A link to my regularly-updated advertising blog.

The Black Flag - $9,996

If you like to do things yourself -- or you can’t afford my full-blown consulting fees -- then this program is for you.

The promise:

The Black Flag will solve all your advertising headaches... or your money back. Let me explain.

The Black Flag is a complete do-it-yourself marketing and advertising kit. This means everything is broken down into simple step-by-step formulas. In simple terms, you get ready-made tools that do most of the work for you.

This is my flagship product. It’s my pride and joy because it makes marketing easy and straightforward. If you go through this program and use the tools provided, your ads will almost write themselves.

For a detailed explanation of what you get with The Black Flag, click here.

Speaking - $27,700 + expenses

I am available to speak in front of groups of all sizes. Currently, I offer you a choice of 2 programs (both approx. 90 min - 2 hours):

The Principles of Salesmanship
The Persuasion Blueprint

To find out more about each of these programs and about the speaking package, click here.

3-Hour Ad Critique / Consultation - $2,700

If you’ve already written an ad and you’re about to spend a lot of money on media (for example, on newspaper placements or direct mail), then you might want to give your ad one final polish.

If you’ve already spent lots of money on media and ended up disappointed with the results, then you might want to give your ad a complete autopsy to see where things went wrong.

That’s where I come in.

I’ll look over your ad and give you a full breakdown. You’ll see exactly where your material is strong and where it’s weak... and... you’ll know what steps to take to fix it. That’s because you’ll get a clear roadmap explaining precisely what needs to be done.

Beyond that, you’ll be free to ask me about your most pressing business and advertising challenges. I can’t promise to solve them all for you, but I will certainly help you see things in a new light. Sometimes, all it takes is one insight to lift the fog and give you clarity.

For details of the 3-hour critique / consultation, click here.

The Phoenix - $57,700 + expenses

What is The Phoenix? It’s a complete A-Z makeover for your marketing and advertising. Simply put: I’ll take your business -- treat it as my own -- and build a marketing system for you from the ground up. If you’re ready to take your business to the next level, you can find out the full details here.

Pro Bono - invitation only

I have a number of slots set aside each year for pro bono work. You can find out more about how to apply here.

These are my products and services. As you can see, they span all levels of comprehensiveness to ensure that there’s something for every budget. Feel free to read about each individual offer before you decide which one is right for you.

If you’re not sure, a good place to start is with my book -- Madvertising. The other products and services aren’t going anywhere. They’ll be there when you need them.

Start here: http://madvertising-book.com

Sincerely,

Gil-Ad